Ocho

Situation

USER CHALLENGE

Climbers are always looking for new routes, crags, and challenges, but finding reliable, relevant information isn’t always easy. Whilst printed guidebooks have long been the ultimate source of truth, shifting behaviours mean they’re no longer the default.

Now in a world shaped by instant digital access and increased travel, there are more options than just guidebooks that may only be used once. As a result freely shared topos and digital platforms are in higher demand than ever before. However these have their own drawbacks, often featuring outdated interfaces and inconsistent data, which ultimately leads to a frustrating user experience.

WIDER ISSUES

It also exposes a deeper ecosystem issue. Guidebook sales have historically funded local route developers, supporting the maintenance and creation of climbing routes. However, revenue from digital alternatives often doesn't reach local developers, putting the long-term sustainability of climbing areas at risk.

Hypothosis of Ocho

THE IDEA

Ocho was envisioned to address both user and ecosystem challenges. A not-for-profit digital climbing guide built with user experience at its core, it enables climbers to easily discover and navigate routes in their local area. Through tiered subscription options, Ocho reinvests directly into local developers, aligning climber needs with long-term community sustainability.

Hypothosis of Ocho

TARGET AUDIENCE

Whilst suitable for all climbers looking to find new areas to explore, the key target audience is entry level climbers going from climbing indoor to climbing outdoor. For many, although enjoyable, this can be a daunting and scary experience full of many unknowns. Ocho aims to reduce some of this stress and potential danger by allowing its users to fully research and understand the area, making sure they know when are the best conditions and what equipment they need so that they can fully concentrate on climbing.